Senior Brand Manager
Full Time Salary | 12-months Fixed Term Contract
Movie World, Oxenford, Gold Coast
The Opportunity
Step into the spotlight as Senior Brand Manager and lead unforgettable campaigns that drive thrills, ticket sales, and customer engagement across Village Roadshow Theme Parks. You will guide a talented team, collaborate with sales, and turn strategy into showtime.
Key Responsibilities
Your mission, in action! You’ll be:
• Leading, supporting, and developing the Assistant Brand Manager and Marketing Coordinator while inspiring the wider Brand team through collaboration and knowledge sharing.
• Partnering closely with Sales, Call Centre, and Operations to deliver seamless campaign execution and success.
• Planning and delivering national and local marketing campaigns that boost ticket sales, accommodation occupancy, leads, and repeat visitation.
• Managing ATL and BTL media, and coordinating exciting in-park activations with internal and external stakeholders.
• Driving an engaging digital experience that connects with audiences through continuous content development and digital collaboration.
• Owning campaign timelines, competitor analysis, and customer insights to identify smart strategies that strengthen brand performance.
• Staying proactive and adaptable in a fast-paced environment to ensure goals are met — and exceeded!
• Creating and implementing impactful promotional plans that grow brand awareness and visitation.
• Managing budgets and forecasts in partnership with the Head of Marketing, following company procedures and governance standards.
What We’re Looking For
A sharp creative with big ideas. You’ll bring:
• A Bachelor’s or Master’s degree in Marketing or Business.
• A strong understanding of brand, direct, and digital marketing — with bonus points for PR, e-commerce, and analytical expertise.
• Experience in database management and customer acquisition or retention programs (highly advantageous).
• Sharp commercial acumen and the ability to balance creativity with strategy.
• Proven project and time management skills — agency experience is a plus in this fast-paced environment.
• A proactive attitude with excellent self-management and organizational skills.
• Solid computer skills, particularly in Microsoft Office (Word, Excel, Outlook, PowerPoint).
Your backstage pass to fun, friends and unforgettable memories!
• Unlimited free entry to our amazing theme parks!
• Earn complimentary passes to share with family and friends!
• Enjoy discounts on food & beverage, retail and animal experiences across our parks!
• Exclusive employee deals through our Village Employee Benefits App, partnered with 65+ major retailers!
• Unique team events and awards, celebrating our people is part of the fun!
• Reward and recognition programs with prizes for outstanding contributions
• Wellbeing support with our on-site team and 24/7 Employee Assistance Program (EAP)
• Professional development opportunities with internal training, we love to grow our talent!
At Village Roadshow Theme Parks, our purpose is simple: create joy and memories that last a lifetime. Every day, our team brings this to life across our iconic properties , from Warner Bros. Movie World and Sea World, to Wet’n’Wild, Paradise Country, Topgolf, Sea World Resort, Australian Outback Spectacular, and Village Roadshow Studios.
Working here isn’t just a job, it’s being part of a team that loves what they do, in a vibrant, fun, and supportive environment. You’ll meet amazing people, develop new skills, and help create unforgettable experiences for our guests.
We value everyone’s unique contributions and encourage candidates of all backgrounds, abilities, and experiences to apply. Apply today to join one of the most exciting tourist attractions on the Gold Coast and start creating memories, for our guests, your team, and your career!
