Digital Marketing Specialist
Full Time Salary | 12months Fixed Term
Movie World, Oxenford, Gold Coast
The Opportunity
Ready to own campaigns and bring them to life? As our Digital Marketing Specialist, you’ll work closely with the Senior Digital Marketing Manager to create and refine automated customer journeys that engage guests and deliver real commercial impact.
You’ll join a curious, collaborative digital team that loves experimenting, learning and continuously improving how we connect with our guests across the customer journey.
Key Responsibilities
From planning through to optimisation, you’ll be hands-on across digital channels and platforms. You’ll be:
• Supporting end-to-end digital campaigns, from launch through to optimisation and improvement
• Building and maintaining automated customer journeys and cross-channel campaigns in Emarsys (or similar)
• Turning data and business needs into smart workflows and practical solutions
• Analysing performance across campaigns, channels and journeys to uncover opportunities
• Using GA4 to track user behaviour, conversions and overall digital performance
• Collaborating with the wider team on targeting, segmentation and ad-hoc digital projects
What We’re Looking For
You don’t need to tick every box, but you’ll come with strong digital foundations, a problem-solving mindset and a genuine curiosity to keep learning. You’ll bring:
• Hands-on experience building and managing multi-channel customer journeys in a marketing automation platform (e.g. Emarsys, Braze, SFMC)
• Strong analytical skills, including using GA4 and marketing data to track behaviour, performance and opportunities
• Experience using SQL for audience segmentation, journey triggers and data management
• A good working understanding of SEO and paid media (search and social), with the ability to support and review performance
• Confidence troubleshooting technical journey logic and maintaining clean, reliable data
• Strong communication skills, with a collaborative, flexible approach to ad-hoc projects and team priorities
Your backstage pass to fun, friends and unforgettable memories!
• Unlimited free entry to our amazing theme parks!
• Earn complimentary passes to share with family and friends!
• Enjoy discounts on food & beverage, retail and animal experiences across our parks!
• Exclusive employee deals through our Village Employee Benefits App, partnered with 65+ major retailers!
• Unique team events and awards, celebrating our people is part of the fun!
• Reward and recognition programs with prizes for outstanding contributions
• Wellbeing support with our on-site team and 24/7 Employee Assistance Program (EAP)
• Professional development opportunities with internal training, we love to grow our talent!
At Village Roadshow Theme Parks, our purpose is simple: create joy and memories that last a lifetime. Every day, our team brings this to life across our iconic properties , from Warner Bros. Movie World and Sea World, to Wet’n’Wild, Paradise Country, Topgolf, Sea World Resort, Australian Outback Spectacular, and Village Roadshow Studios.
Working here isn’t just a job, it’s being part of a team that loves what they do, in a vibrant, fun, and supportive environment. You’ll meet amazing people, develop new skills, and help create unforgettable experiences for our guests.
We value everyone’s unique contributions and encourage candidates of all backgrounds, abilities, and experiences to apply. Apply today to join one of the most exciting tourist attractions on the Gold Coast and start creating memories, for our guests, your team, and your career!
